Banking as a Force for Good

“Every organisation must not only deliver financial performance but also show how it makes a positive contribution to society”.


Larry Fink - Chairman and CEO Blackrock, 2018.

The ADI sector is one of Australia’s largest financial service providers and employer groups. Almost all Australians are either a customer or an employee of an ADI. 


Given their wide reach, ADIs have the ability to solve some of the major social issues currently afflicting Australian society. These include: 

  • Australia’s aging workforce; 

  • domestic violence; 

  • substance abuse;  

  • mental health; and 

  • financial exclusion, among others.

In Gen Advisory’s view, ADIs should tackle such social issues not just for altruistic reasons, but also financial. Evidence suggests that organizations that attempt to make a positive contribution to society often end up “doing well by doing good”. 

Our Analysis

Social issues in Australia

  • ln 2017, there were 3.8 million Australians aged 65 and above. 

  • 4 out of 10 Australian organisations admit that they will not employ people over 65. 

  • Older workers provide an average net profit of A$1,956 oper year to their employers compared to other employees. 

Domestic Violence
  • Approximately 1 in 4 Australian women and 1 in 13 men have experienced domestic violence. 

  • 2.2 million Australians have experienced physical/sexual violence from a partner, and 3,6 million have experienced emotional abuse.

  • In 2008-9, the total cost to the Australian economy of all violence against women and their children was estimated at AS13.6 billion.

Substance Abuse
  • Over 3 million Australians use illegal drugs on a regular basis.

  • Over 40% of Australians aged 14 and above have experimented with illegal drugs.

  • Drug abuse has been estimated to cost the Australian economy A$425 million per year in lost productivity.


  • Over 3 million Australians are living with depression or anxiety.

  • In 2015, 3,027 Australians died by suicide - a steady increase over the preceding decade.

  • Although attitudes are improving, mental health stigma and discrimination is still a significant issue in many Australian workplaces.

  • 1 in 5 Australian adults - i.e. over 3.3 million Australians - is "financially excluded". 

  • Over 2 million Australians experience "high-to-severe financial stress".

  • The top 20% of wealth-holders have 70 times more than those in the bottom 20%.

How we can help ADIs "do well by doing good"

“ 'We thought we were doing good, and it ended up being good for our business'. That's something I'm hearing a lot .”


Conny Lenneberg - Executive Director,

Brotherhood of Saint Lawrence.

  • Provide strategic advice to ADI Boards on what are the most pressing social issues currently being faced by Australian society - of which the ADI's customers and employees forms a large part.

  • Provide strategic advice to ADI Boards on what they can do to help.

  • Providing strategic advice to ADI Boards on the benefits and opportunities which can arise from serving as a "force for good". .

  • Deliver bespoke research on a specific social issue or problem, together with recommended solutions. 

  • Deliver bespoke training on how ADIs can "do well by doing good" .

  • Manage and execute, on an ADI’s behalf, an end-to-end project to combat one or more of the social issues identified above. .

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+61-2-8088 0744

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Level 10, 420 George Street

Sydney, NSW 2000


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